Insights
Practical writing on React Native performance, Firebase architecture, and shipping mobile apps to the App Store and Google Play.
Where AI in mobile apps actually helps businesses, where it's wasted money, and how to decide, from a developer with 10 years of shipping apps across industries.
Read articleWhy online app cost calculators are useless, what actually drives the price of a mobile or web app, what to cut from version one, and the real cost of hiring the cheapest team. From a developer who builds and rescues apps.
Read articleShopify is moving its apps back to Swift and Kotlin because coding agents made building twice cheap. A React Native developer's honest take on what that means for small teams, founders, and your FlashList dependency.
Read articleA working Fastlane setup for React Native — Fastfile lanes for iOS and Android, match for certificates, Play App Signing, version bumping, and a GitHub Actions job that ships to TestFlight and Play internal testing.
Read articleHow to structure Firestore collections so a React Native app works instantly offline, syncs cleanly when reconnected, and doesn't burn reads — with patterns for user progress, feeds, and shared content.
Read articleTen practical React Native performance fixes I use on production apps — FlashList, memoization, image caching, Hermes, startup profiling, and Firebase read patterns, with code.
Read articleHow to keep Firestore, Cloud Functions, and Firebase Auth fast and affordable as a React Native app grows from an MVP to hundreds of thousands of users — data modeling, counters, security rules, and cost control.
Read articleA release checklist for React Native apps going to the App Store and Google Play — store readiness, staged rollouts, crash monitoring, and the mistakes that cost teams their first launch week.
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